Steak ‘n Shake Will Return to Sponsor Graham Rahal For a Third Season.
Story By: MARK ROBINSON / INDYcar SERIES MEDIA
Photos By: DAVE DALESANDRO / RACERSGUIDE.COM
BROWNSBURG, Ind. —February 16, 2017- Steak ‘n Shake will return to Rahal Letterman Lanigan Racing for a third season of sponsoring of the team’s Verizon IndyCar Series effort with driver Graham Rahal.
Steak ‘n Shake, a classic American brand and home of the original Steakburger and hand-dipped milkshake, will be the primary sponsor of Rahal’s No. 15 Honda at four Verizon IndyCar Series events in 2017: the season-opening Firestone Grand Prix of St. Petersburg, the 101st Running of the Indianapolis 500 presented by PennGrade Motor Oil, the Honda Indy 200 at Mid-Ohio Sports Car Course and a new venue for the partnership — the Bommarito Automotive Group 500 at Gateway Motorsports Park outside St. Louis, a key market for the company.
Maxim Magazine branding will also continue to be prominently featured on the race car. Steak ‘n Shake and Maxim are owned by Biglari Holdings Inc.
“The partnership with Rahal Letterman Lanigan has exceeded all expectations. We’re excited to support such a legendary team in its efforts for another winning season,” said Sardar Biglari, founder, chairman and CEO of Biglari Holdings Inc.
The sponsorship will build on the successes of previous years with the return of Rahal’s Steak ‘n Shake bowtie-themed firesuit and continuation of the signature “Graham Rahal Milkshake.” This season will also include in-store fan events with appearances by Rahal and the No. 15 Steak ‘n Shake Honda.
Additionally, fans will be able to enjoy a new event in St. Louis to celebrate the return of Indy car racing to one of Steak ‘n Shake’s largest markets for the Aug. 26 race at Gateway Motorsports Park.
“It’s great to have Steak ‘n Shake on board for another season,” said Bobby Rahal, co-owner of Rahal Letterman Lanigan Racing. “Since the beginning of the partnership, it has been a great pleasure working with Sardar Biglari and everyone at Steak ‘n Shake.
“The pride they have in their company and their enthusiasm for Indy car racing is impressive. The fan support also continues to be a source of pride for the team and we can’t thank the fans enough for all of the positive reinforcement. We are going to do everything in our power to produce another race-winning season for Steak ‘n Shake as well as our other partners.”