Hooters Will be a Primary Sponsor Chase Elliott and Hendrick Motorsports Beginning This Year.
Press Release By: HENDRICK MOTORSPORTS MEDIA
Photos By: RACERSGUIDE.COM PHOTO FILES / HOOTERS MEDIA
CONCORD, N.C. –January 23, 2017- Hooters has joined 12-time Monster Energy NASCAR Cup Series champions Hendrick Motorsports as a primary sponsor of driver Chase Elliott and the No. 24 Chevrolet SS team.
A casual dining establishment with a deep history in NASCAR, Hooters will be a two-race primary sponsor and full-season associate sponsor of the No. 24 team in both 2017 and 2018. The Hooters Chevrolet SS will debut May 7 at Talladega Superspeedway and appear again during the Chase for the NASCAR Cup Nov. 12 at Phoenix Int’l Raceway.
Hooters has been a primary sponsor in more than 150 Cup-level races, notably as the full-season sponsor of 1992 premier series champion Alan Kulwicki. That year, Kulwicki won two races and narrowly edged Elliott’s father, 1988 champion Bill Elliott, by 10 points to win the title.
“Twenty-five years after being part of one of the most memorable seasons in NASCAR history, Hooters is excited to support another amazing talent in Chase Elliott and the No. 24 team,” said Carl Sweat, chief marketing officer of Hooters of America LLC. “As the official headquarters of race day, we’re proud that so many NASCAR fans choose to watch the races at Hooters every week while enjoying their favorite wings, ice cold beer and one-of-a-kind Hooters Girl hospitality.”
As part of the new relationship, Hooters has launched a full year of promotions, exclusive content and commemorative merchandise for fans.
“Hooters started with six people in 1983, and now they’re in 42 states and 28 countries,” said Rick Hendrick, owner of Hendrick Motorsports. “They’ve grown by focusing on the experience, earning the business of their customers and supporting terrific causes like cancer research and our men and women in uniform. NASCAR fans appreciate those things, and we have an opportunity to do some great work together.”
In 2016, Elliott earned Cup Series rookie of the year honors after posting 10 top-five finishes, 17 top-10s and two pole positions, including the season-opening Daytona 500. He is a second-generation NASCAR champion, having won the 2014 XFINITY Series title at just 18 years old.
“Hooters is a place where I can let down my guard and have a good time,” Elliott said. “It means a lot to have them support the No. 24 team, and I can’t wait to get behind the wheel of their car. Being on the ground level of introducing a new partner to the Hendrick Motorsports family is going to be a lot of fun. Hooters has a historic place in this sport, and I’m glad they’re back. Our entire team is looking forward to making the program a success
