TEN QUESTIONS YOU MUST ASK A POTENTIAL SPONSOR BEFORE PREPARING A PROPOSAL

TEN QUESTIONS YOU MUST ASK A POTENTIAL SPONSOR BEFORE PREPARING A PROPOSAL

Story By: Ernie Saxton

Photos By: Pete MacDonald/RacersGuide.com

LANGHORNE, PA OCTOBER 19, 2018 . . . Sending a sponsorship proposal to a potential sponsor before understanding their objectives is a waste of your time and their time.

It is similar to trying to buy a present for someone you don’t know. It is just not a good idea and is a major reason for so many not being successful with sponsorship efforts.

To be successful with your sponsorship seeking you need to know your sponsors so you can customize the sponsorship benefits and marketing initiatives to fit their objectives.

The latest edition of Ernie Saxton’s Motorsports Sponsorship Marketing News includes an article by sponsorship expert Kym Oberauer. The article gives readers 10 questions to ask a potential sponsor before preparing a proposal. It will be a huge help to those seeking sponsorship support.

In addition Attorney Michael K. Spotts offers a great article titled “Business to Business Sponsorships” that will be a great assistance to sponsorship seekers. Kristin Swartzlander of dirtymouthcommunications.com explains the difference between sponsor vs marketing partners and why it matters.

Bruce Bennett and Dick Berggren’s Speedway Illustrated magazine gave us permission to reprint his article titled “Getting Attention” and why media coverage is so important.

Marcie Barlow writes about a racer and his unique marketing approach.

The issue also contains news on new sponsorship deals and more.

The newsletter, now in its 35th year, offers a great deal of information that can be helpful to racers and promoters seeking to be successful with their sponsorship marketing efforts.

Ernie Saxton’s Motorsports Sponsorship Marketing News is being offered as a special two for one deal. The one year subscription is $39.95 and you can add a second subscription for FREE to be sent as a gift. Two subscriptions for the price of one.

Telephone 215.752.7797 or 267.934.7286 to order your special subscription deal. A great Christmas idea. Have your Visa or MasterCard ready. Or send your check for $39.95, include the name and postal mail address for each person, to ESC, Inc. 1448 Hollywood Avenue, Langhorne, PA 19047.

A free sample copy of the newsletter can be had by emailing your name and postal mailing address to Esaxton144@aol.com.

Saxton has been involved in sponsorship and public relations in the sport for more than 40 years. He is available to assist with sponsorship efforts, consulting, public relations and more. His columns appear in a number of trade publications, magazines and newspapers across the nation and in Canada.