Lancaster National Speedway Partners with New Era Cap Co., Inc. for Headwear
Story By: Dave Buchanan/Lancaster Speedway
LANCASTER, N.Y. (February 19, 2018) – Lancaster National Speedway and New Era Cap Co., Inc. two iconic businesses of Western New York, have teamed up to provide fans and teams with their internationally known logos on headwear.
New Era, the official cap company of the National Football League, Major League Baseball and NASCAR, is creating exclusive headwear for WNY’s Premier Motorsports Facility. Beginning this season, several varieties of caps with the track logo will be available for sale at the track and online.
“This relationship just furthers what is going on with and the resurgence of Lancaster National Speedway & Dragway,” said Tim Packman, Track President. “New Era is seen on Super Bowl, World Series and Daytona 500 champions. Now, our fans and race teams can wear what they wear with our track logo on the caps.
“We can’t thank New Era enough for wanting to work with us in creating their excellent product. The best part is that each cap will be made right here in the WNY area, which is also right where our champions are made.”
In addition to LNS&D headwear, caps of NASCAR drivers and teams will also be available for purchase at the track’s merchandise stand.
“Lancaster National Speedway has been a staple in Western New York for over 50 years. The family-friendly track has hosted some great names in motorsports – AJ Foyt and Jim Hurtubise to Jim Oddy and Melanie Salemi”, says Billy Rieck, who oversees the product development for motorsports and this collection at New Era Cap. “This relationship continues to show the growth of New Era Cap, not only on a global scale but also its support of great local businesses.”
About Lancaster National Speedway & Dragway:
Founded in 1959, Lancaster National Speedway and Dragway, WNY’s Premier Motorsports and Event Facility, is a multi-use facility located on 77 acres just outside of metropolitan Buffalo, N.Y. The facility features a 1/8-mile drag strip, a 1/2-mile oval track and hosts several non-motorsports events such as car shows and concerts. For the latest information on Lancaster National Speedway & Dragway check out our website www.lancasternationalspeedway.com. Additional information for racers and fans can be found on our Facebook page (www.facebook.com/LancasterSpeedway) and on Twitter (@LancasterSpdwy).
ABOUT NEW ERA CAP:
Since 1920, New Era has been hand-crafting the finest headwear in the world. Today, with apparel and accessories lines, the brand is a market leader rooted in sports and an influencer of street and lifestyle culture around the globe. With over 500 licenses in its portfolio, New Era is the brand of choice in the worlds of sport, fashion, music and entertainment. The Company is headquartered in Buffalo, N.Y., and its products are sold in more than 80 countries. For more information on New Era’s global offices and relationships, visit www.neweracap.com and social channels @neweracap.