Jimmy John’s Has Extended its Sponsorship of Stewart-Haas Racing and Driver Kevin Harvick.
Story By: STEWART-HAAS RACING MEDIA
Photos By: RACERSGUIDE.COM PHOTO STAFF
KANNAPOLIS, N.C. –December 2, 2016- Jimmy John’s, a gourmet sandwich chain established in 1983, has extended its partnership with Stewart-Haas Racing in a multiyear agreement to continue as a primary sponsor of driver Kevin Harvick and the No. 4 team.
Jimmy John’s will be the primary sponsor of Harvick and the No. 4 team for 16 races next year, highlighted by the season-opening Daytona 500. For the remaining 22 races on the schedule, Jimmy John’s will serve as a major associate sponsor of the No. 4 entry.
“We are fortunate to partner with Kevin for many years in a very meaningful way,” said Jimmy John Liautaud, owner and founder of Jimmy John’s. “On and off the track, Kevin and (wife) DeLana Harvick are winners in all they do, and Stewart-Haas Racing has proven to be an excellent home for them and for Jimmy John’s.”
“I’ve known Jimmy since 2009 and I’ve personally seen how driven he is and how his work ethic is embraced by Jimmy John’s franchise owners,” said Harvick, the 2014 NASCAR Sprint Cup Series champion. “He wants to be the best, period. And he’ll out-work everyone to be the best. That’s the same mindset we have in racing. I’m proud to continue this partnership with Jimmy John’s at Stewart-Haas Racing.”
“Jimmy’s passion for quality products and service has made Jimmy John’s what it is today,” said Stewart, the three-time Premier Series champion who co-owns SHR with industrialist Gene Haas. “He’s a savvy marketer who has seen the benefit of a NASCAR team sponsorship. We’re pleased to continue our partnership with Jimmy John’s because combining quality with quickness is what Stewart-Haas Racing is all about.”
