DirtonDirt.com to Sponsor the Strawberry Dash, Cash Clip of Week and Crown Jewel Cup Programs

WAYCROSS, GA (February 6, 2015) – DirtonDirt.com is excited to announce they have extended their partnership with the Lucas Oil Late Model Dirt Series.  Their partnership includes sponsoring the Annual “DirtonDirt.com Strawberry Dash” which gives racers an extra starting spot in the coveted feature event each of the six nights during the East Bay Raceway Park Winternationals.  DirtonDirt.com has also agreed to sponsor the “Lucas Oil Cash Clip of the Week”.  This new award will consist of an exciting video clip from one Lucas Oil Late Model Dirt Series each week that will be shared through social media and posted on www.Dirtondirt.com.  The driver in the video clip that receives the most likes and shares of all the video clips posted throughout the season will receive a $2,000 cash award at the year end awards banquet.

“The series is thrilled to have Michael Rigsby and everyone at DirtonDirt.com support the series and give back to the racers through these great programs.  The additional starting spot added through the Strawberry Dash winner has given fans and racers some thrilling action in these Dashes each year.  The new video clip contest will surely generate a lot of buzz and interest on the social media outlets all season long as well.  We appreciate the great coverage and hard work by the entire staff at DirtonDirt.com bringing our sport to more and more fans all over the country”, stated Ritchie Lewis, Director, Lucas Oil Late Model Dirt Series.

DirtonDirt.com will also be the presenting sponsor of the “ASi Crown Jewel Cup” – Presented by Dirtondirt.com.  This program will award points to drivers at the eleven (11) crown jewel cup races within the series schedule that pay more than $10,000 to win.  The driver that maintains perfect attendance throughout the season and earns the most points within these eleven races will receive a $10,000 bonus at the championship awards banquet.

“DirtonDirt.com is really excited to continue our partnership with the Lucas Oil Series. We’ve always been excited to be a part of Speedweeks and East Bay, and the Strawberry Dash has been a really cool event for us to be involved in. It gives one more guy a chance each night to be part of the event … that’s fantastic. We continue to support ASi with the Crown Jewel Cup, and are really pumped about the ‘Cash Clip’. As social media continues to expand in our sport, we think this is a way to get more people involved, and reward a driver at the end of the season”, stated Michael Rigsby.

For the latest breaking news about the Lucas Oil Late Model Dirt Series, including the 2015 tour schedule, TV schedule, drivers, sponsors and all the information about the series visit the official website at:www.lucasdirt.com.

Follow the Lucas Oil Late Model Dirt Series on the social media outlets at:  www.facebook.com/lucasdirt and https://twitter.com/lucasdirt

About Lucas Oil Late Model Dirt Series
Founded in 2005, the Lucas Oil Late Model Dirt Series is the nation’s premier dirt late model sanctioning organization.  In 2015, the LOLMDS will sanction 50 events in 19 states.  The series is owned by the parent company Lucas Oil Products Inc. and receives national exposure through a TV package filmed, produced and edited by Lucas Oil Production Studios.  LOLMDS events will be broadcast on four TV Networks including CBS, NBC Sports, CBS Sports Network and the MAVTV American Real Network.  For more information about the Lucas Oil Late Model Dirt Series visit the official website at:www.Lucasdirt.com.
About MAVTV American Real Network
MAVTV was founded in 2002 by four former Showtime Network executives and was originally geared towards a male dominated audience.  In 2011, Lucas Oil Products, an automotive lubricant manufacturer with a history in television production, purchased MAVTV.  Lucas Oil was eager to employ the same growth strategies to transform MAVTV into a premier cable network that it employed to grow the lubricants business.  MAVTV aims to become a broader scoped network, geared towards the modern American family. Lucas Oil is investing in programming, an updated on-air look, and increased production quality, all to add more value to the viewer experience.  MAVTV is an acronym that stands for Movies, Action and Variety. MAVTV brings you plenty of never-before-seen high definition exclusives, including Comedy, Movies, Action Sports, Adventure and More, all in fantastic HD detail.  MAVTV is no ordinary television network.  It’s a 24/7, high-definition entertainment extravaganza, featuring everything from blockbuster films, high octane motorsports, MMA fighting, gaming, gut busting comedy, original reality shows and scripted dramas.  Learn more about MAVTV American Real go to:  www.mavtv.com.
About Lucas Oil Products
Founded in 1989 by Forrest and Charlotte Lucas, Lucas Oil Products, Inc. has established itself as one of the fastest-growing lubrication product lines in the consumer automotive aftermarket, featuring a line of engine oils, greases, gear lubes, problem-solving additives, and car-care products.  Through innovative product research and development, along with aggressive marketing programs, Lucas Oil has established itself as a worldwide leader in the lubrication industry.  Motorsports has always been part of the Lucas Oil culture and the cornerstone of the company’s marketing strategy.  Such passion for motorsports has inspired Lucas Oil to sponsor many race teams, events and series at all levels, including, NHRA, IRL, ASCS, NASCAR, IHRA and many more.  Lucas Oil has also taken ownership and operational control of a number of high profile racing properties, such as: Lucas Oil Off Road Racing Series, Lucas Oil Drag Boat Series, Lucas Oil Pro Pulling League, Lucas Oil Late Model Dirt Series, Lucas Oil Modified Series, Lucas Oil Speedway in Wheatland, MO. and the Lucas Oil I-10 Speedway in Blythe, CA.  In 2007 Lucas Oil founded its own production house, Lucas Oil Production Studios, dedicated to producing high action motorsports television.  Currently Lucas Oil Production Studios produces over 300 hours of original programming for networks such as CBS, CBS Sports, NBC Sports and MAVTV.  More information about Lucas Oil Products, Inc. visit the company website at:  www.lucasoil.com.

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