ASi Racewear Extends Partnership with Lucas Oil Late Model Dirt Series

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DSC_0231ASi Racewear Extends Partnership with Lucas Oil Late Model Dirt Series

WAYCROSS, GA (February 25, 2016) – ASi Racewear – the best choice in motorsports apparel for superior quality, excellent service, and competitive pricing – has agreed to be the “Official Merchandise Vendor” of the Lucas Oil Late Model Dirt Series through 2018.

ASi is a state-of-the-art screen printing, embroidery, and digital printing company, located in Patchogue, NY. Not only does ASi service the racing community, but also fire and rescue, as well as local business and community organizations. Gene Ullmann, Founder and CEO of ASi, began designing and producing crew and driver apparel in the late 90’s. In 2006, ASi Racewear purchased their first vending trailer, and began selling apparel for some of the top dirt late model drivers, including Earl Pearson Jr. and Brian Birkhofer. Since then, ASi Racewear has become a leader in motorsports apparel, producing multiple drivers, series, teams, and tracks merchandise. More information on ASi Racewear and other products is available online at: www.asiwear.com or by calling (631) 242-8400.

ASi Racewear will continue as the title sponsor of the Crown Jewel Cup. The ASi Racewear Crown Jewel Cup program will award points to drivers at the thirteen crown jewel events, within the series schedule, that pay $20,000 or more to the winner. The driver that maintains perfect attendance throughout the season and earns the most points, within these thirteen events, will receive a $10,000 bonus at the championship awards banquet. Drivers finishing second and third in the Crown Jewel Cup will also receive cash awards.

DSC_0134“It’s been an honor to be a marketing partner of the nation’s premier dirt late model national touring sanction for over eight years,” stated Gene Ullmann. “We are extremely excited to have thirteen ASi Racewear Crown Jewel Cup events on the schedule in 2016; a true testament to the growth and popularity of the Lucas Oil Late Model Dirt Series.”

2016 Crown Jewel Cup Events:
April 15th-16th – Bad Boy 98 – Batesville Motor Speedway – $20,000
May 13th-14th – Buckeye Nationals – Atomic Speedway – $50,000
May 28th – 24th Annual Show-Me 100 – Lucas Oil Speedway – $30,000
June 4th – 30th Annual Ralph Latham Memorial – Florence Speedway – $30,000
June 16th-18th – Clash at the Mag – Magnolia Motor Speedway – $20,000
July 21st-23rd – 6th Annual Silver Dollar Nationals – I-80 Speedway – $40,000
August 11th-13th – 34th Annual Sunoco North/South 100 – Florence Speedway – $50,000
August 18th-20th – 24th Annual COMP Cams Topless 100 – Batesville Motor Speedway – $40,000
September 4th – 48th Annual Hillbilly Hundred – I-77 Raceway Park – $25,000
September 17th – 13th Annual Knoxville Nationals – Knoxville Raceway – $40,000
September 23rd-24th – 37th Annual Jackson 100 – Brownstown Speedway – $20,000
October 7th-8th – 28th Annual Pittsburgher 100 – Pittsburgh’s PA Motor Speedway – $20,000
October 14th-15th – 36th Annual Dirt Track World Championship – Portsmouth Raceway Park – $100,000

Fans can visit the ASi Racewear souvenir trailer at any event for the latest Lucas Oil Late Model Dirt Series merchandise, driver apparel, and more. Official merchandise is also available online at: http://www.asiwear.com/store/racewear_Store.htm.

For the latest breaking news concerning the Lucas Oil Late Model Dirt Series, including the latest series standings, 2016 tour schedule, driver information, and more visit the official website at: www.lucasdirt.com.

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