PFC Brakes Offers “Pole Award” in 2017!
Story By: JEREMEY SHIELDS / LUCAS LATE MODEL SERIES MEDIA
Photos By: HEATH LAWSON / RACERSGUIDE.COM
BATAVIA, OH – March 22, 2017 – Performance Friction – an industry leading manufacturer of brake calipers, rotors, and pads for a variety of braking applications – has expanded their partnership with the Lucas Oil Late Model Dirt Series in 2017.
The PFC Brakes Pole Award will recognize the driver who starts on the pole of each main event. In addition, the driver who earns the most pole awards throughout the season will receive a cash award at the series’ year-end awards banquet.
“PFC is excited to be entering in its third year with the Lucas Oil Late Model Dirt Series,” said Randy Keene, Short Track Technical Sales at PFC Brakes. “This year we wanted to add a little more excitement with our involvement by introducing the ‘PFC Brakes Pole Award,’ including an end of year cash award to the driver that earns the most poles throughout the season. We feel the Lucas Oil Late Model Dirt Series provides the most exciting events and attracts the best drivers and teams across the country. With that said, it allows us to showcase our products and provide technical support to the most demanding dirt late model series in the country.”
PFC Brakes manufactures the best brake packages on the market. With More Championships than Any Other™, PFC Brakes is proud to bring forward the ZeroDrag™ ZR94 and ZR24 caliper packages with V3 ZeroFailures™ discs and CarbonMetallic® pads to the dirt market. With internal cross over tubes, lighter weight per corner, and increased stiffness, PFC guarantees It’s Quicker™. NO COMPROMISES™.
“We’re thrilled to build on our great working relationship with PFC Brakes,” said Rick Schwallie, Lucas Oil Late Model Dirt Series Director. “Their added involvement with the PFC Brakes Pole Award simply adds to the excitement each week for drivers and fans alike.”
Additional information about PFC Brakes and their products may be obtained at: www.pfcbrakes.com.
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Lucas Oil Late Model Dirt Series Marketing Partners Include: Allstar Performance, Andy Durham Racing Engines, AR Bodies, ASi Racewear, Bad Boy Mowers, Barry Wright Race Cars, Black Diamond Chassis, Sweet-Bloomquist Race Cars, BRODIX, Capital Race Cars, COMP Cams, Cornett Racing Engines, CV Products, DirtonDirt.com, Dunn-Benson Ford, E3 Spark Plugs, Earnhardt Technologies Group, Eibach Springs, Fast Shafts, Fast Orange, FK Rod Ends, GEICO, General Tire, Heath Lawson Photography, Hoosier Tire, Hot Rod Processing, JRi Shocks, Keyser MFG, K&N Engineering, Lucas Oil Products, Lucas Oil Racing TV, Longhorn Chassis, MAVTV Motorsports Network, Midwest Sheet Metal, Miller Welders, Öhlins Shocks, Optima Batteries, Outerwears, Performance Bodies, PFC Brakes, Pierce Race Cars, Pro Power Racing Engines, Protect The Harvest, QA1, Ram Mounts, Rhino AG, Rocket Chassis, Rugged Radios, Safecraft, Simpson Race Products, Spray Nine Sunoco Race Fuels, Super Clean, Wallace Engines, WELD Racing, Wrisco Aluminum, 5150 Race Trailers
About Lucas Oil Late Model Dirt Series
Founded in 2005, the Lucas Oil Late Model Dirt Series is the nation’s premier dirt late model sanctioning organization. In 2016, the LOLMDS will sanction 53 events in 19 states. The series is owned by the parent company Lucas Oil Products Inc. and receives national exposure through a TV package filmed, produced and edited by Lucas Oil Production Studios. LOLMDS events will be broadcast on four TV Networks including CBS, NBC Sports, CBS Sports Network and the MAVTV Motorsports Network. For more information about the Lucas Oil Late Model Dirt Series visit the official website at: www.LucasDirt.com.
